Chef Oom has just launched Ma-Kan at New Mills Market Hall, a really forward thinking venue in the heart of post-industrial Derbyshire.
As Ma-Kan is a new venture for Oom, he needed a lot of imagery in a hurry. His POS system allows for an image of each dish (handy when ordering via the QR codes at the venue) and a nude social media presence is never the best thing. So creative director Nik and I set out to photograph every dish on the (quite extensive) menu. Me being me, I wasn’t going to settle for one overhead of each dish, we needed options, and Nik being Nik, each shot was going to be styled with fresh ingredients alongside. I brought several rolls of colour and decided on a very modern, very bright style to really make the bold food pop. There’s a lot of good competition in the Market Hall, so we needed to grab attention and keep it.
